DisneyNOW

DisneyNOW is an app for Disney Channel, Disney Junior, and Disney XD. The app allows families to enjoy Disney content for ages 2 to 14. Since its launch in Sept 2017 the app is now available on 10 unique platforms, including Phone/Tablet on both Android and iOS, Web, and Connected TV Devices.

Roles
Creative Direction / Art + Design Direction / Design

Projects
UI / UX / Illustration / Design System / Visual Identity / Motion Graphics / Prototypes / Production

The following work was completed by Disney Media Entertainment & Distribution Technology team in partnership with DisneyNOW. The projects I’ve selected were the focus of my time, direction, involvement, and design.

My role as creative director was to define a visual language to encompass DisneyNOW’s new Rewards, Tokens and Pins features. Work was completed with talented teammates and agency partners expert in ideation, animation, illustration and prototyping.

Pins

The Pins feature was designed to complement and extend the Rewards ecosystem. Fans could earn Rewards Tokens and Pins through engagement throughout DisneyNOW - new user, onboarding, quizzes, and birthdays. To prevent binge-watching these Rewards could not be earned through video consumption. The pins were designed to feel like their real-world counterparts. They are crafted, detailed, colorful, and tactile. The illustrations are meticulous to emulate the appearance of metal, brass, soft and hard enamel, and reflective.

Unity Prototype
The prototype was built entirely in Unity where we showcased the potential future interactivity of the pins feature. Unity allowed us to quickly iterate - scale up and down and be ambitious with our animations and transitions

KnowsMore Chatbot

KnowsMore is a supporting character in Disney's 2018 animated feature film, Ralph Breaks the Internet. He is a know-it-all netizen that powers a search engine of the same name. We used the KnowsMore character to be an interactive guide when fans used DisneyNow search. As an option, the character becomes much more immersive, guiding the user through queries with words of encouragement and knowledge.