Competitive Analysis and Wireframes

The team gathered a lot competitive analysis through looking at news, magazines, and comics apps. Also since we were working remotely, we utilized a lot of InVision Freehand boards to brainstorm, workshop and review designs with teams.

Now here’s a quick peek of wires that were delivered for the main tabs. I do want to mention that throughout this early discovery phase, we also worked with the Marvel Unlimited design and product teams to identify potential similarities since both our apps will be on the new Cuento platform.

NatGeo has high quality photography. So, as we thought about the Information Architecture, we wanted to present the content in a way that would play to these details and strengths.