The team gathered a lot competitive analysis through looking at news, magazines, and comics apps. Also since we were working remotely, we utilized a lot of InVision Freehand boards to brainstorm, workshop and review designs with teams.

The UX for NatGeo was guided by overall business and product goals, however simultaneously our group worked on a refresh of the Marvel Unlimited app. NatGeo and Marvel product teams helped to identify potential similarities since they shared the same platform. Those similarities at the page and component level were then evaluated by the Prism team to be included in the new design framework.