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The Xbox platform and the ecosystem of devices, needed to scale as the challenge of design languages, business needs, experiences and technologies changed. The exploration relied heavily on cross platform and device experiences for entertainment and gaming. A cohesive and scalable language was utilized both from the simplicity of the language and the minimal technological requirements needed. The design language aligned well with current Microsoft and Xbox design philosophies, as well as a highly scalable solution both from technology and user experience thinking.
Senior Visual Design Lead, Microsoft
Art Direction, UI/UX design, Production