As the Creative Lead for Disney Media & Entertainment Distribution (DMED) I lead and inspire a team of multi-disciplinary designers through the creative process from concept to shipping across a wide brand and product portfolio. I maintain a close working relationship with creative directors and product teams across Disney’s brand portfolio. I ensure our design team is true to each brand’s value, tone and aesthetic.

Roles
Brand Creative Strategy / Creative Direction / Art + Design Direction / Engagement / Design

Projects
UI / UX / Design System / Visual Identity / Motion Graphics / Typography/ Iconography / Marketing / Social

The following work was completed by DMED design team in partnership with talented teammates and brands. The projects I’ve selected were the focus of my time, direction, involvement, and design.

National Geographic App
Released 2021

The National Geographic app 7.0.0 launched in February 2021 with new features and capabilities, such as providing offline viewing and an in-app digital magazine reading experience for users. National Geographic was part of the Disney acquisition of 21st Century Fox in spring of 2019. A year later DMED Technology began the work to overall the National Geographic app on iOS and Android devices.
 
Case Study

Prism Design System
Released 2021

Brands within the DMED portfolio, including NatGeo and Marvel, often encounter numerous overlapping scenarios, such as search, video playback, onboarding, subscription, and more. Historically, we've tackled these in isolated silos. To create high-quality, customized experiences efficiently, we must revolutionize our design approach. The Prism framework represents the first step toward discovering universal solutions for shared challenges, allowing us to allocate more time to genuinely innovative and impactful work.

My role was to help establish the framework, act as a conduit between the Prism Core Team and product teams. I also established the brand, identity, and design language for Prism.

Marvel Unlimited
Released 2021

Marvel Unlimited is a premiere digital comics subscription service, providing fans with access to 29,000 of Marvel’s most popular and well-known comic books. Our team rebuilt the new app from the ground up, utilizing our newly established design system, Prism. Our mission was to reimagine the app and improve how fans discover and read comics.

In tandem, the team was given the great opportunity to design a new logo that is more modern, feels aligned with the new app and is cohesive with Marvel comics DNA  

I partnered with Marvel brand, editorial, marketing and business teams. I led the creative effort around visual and motion.

Case Study

DisneyNOW
2018-2021

DisneyNow is an app for Disney Channel, Disney Junior, and Disney XD. The app allows families to enjoy Disney content for ages 2 to 14. Since its launch in Sept 2017 the app is now available on 10 unique platforms, including Phone/Tablet on both Android and iOS, Web, and Connected TV Devices.

Case Study